Would it be healthier
To classify the best kind of branding
A science
Or an art?
No matter
Curiosity tends to be one of the
Many symptoms
We in the industry
Call “life”
The impulse to offend is as old
And natural
As the needs to feed and fuck
Societally we need to deny you
From yourself less out of spite
Than out of decency
Breathe in it all in Ben
Remember
Americans can overlook betrayal
Justice is colorblind
But for the love of god
Ben
Never fuck
With the merchandise
